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As a beauty editor for nearly two decades, I’ve witnessed firsthand the remarkable evolution of the beauty industry. But amid the sparkle and glam, a deeper, more personal transformation began to emerge– the shift towards sustainable beauty. This journey isn’t just about finding products that make us look good; it’s about choices that feel good and do good for our precious planet. Ahead, I want to share with you why sustainable beauty is more than a passion for me; it’s a commitment, a love letter to Mother Earth.
My profound connection to sustainable beauty is one of the reasons I cherish my role at KISS Products. KISS is at the forefront of beauty innovation, and there’s a shared dedication to cultivating an environmentally conscious culture both within our company and in the wider community. It’s inspiring to be part of a global beauty brand that doesn’t just pay lip service to sustainability but embeds it deeply into its products and operations. From the eco-friendly approaches in product development to our commitment to making a positive social impact in the communities we touch; KISS stands as a beacon of how beauty brands can lead with purpose and heart. It’s not just about looking good; it’s about doing good – and that’s a philosophy that resonates with my deepest beliefs about what beauty should be. I walked through those doors a year and a half ago, and it was the best career decision I have ever made.
Why Sustainable Beauty is Close to My Heart
In the early days of my career, beauty was defined by the latest trends and the most luxurious brands. However, as I delved deeper into the world of beauty, the hidden costs of these trends became apparent – the environmental impact, the ethical concerns. It was a wake-up call. I realized that as a beauty editor, I had the power to influence and inspire change. That’s when my journey towards sustainable beauty began – a journey to champion products that not only enhance our natural beauty but also safeguard the environment and uphold ethical standards.
In my heart, there’s a deeply rooted conviction that to ‘beautify the world’ is a calling far greater than the sum of our individual beauty routines. This conviction transcends mere aesthetics; it’s a pledge to leave a tender, nurturing touch on everything around us. For me, beauty is an expression of love and care – not just for ourselves, but for our planet and its inhabitants. Each choice we make in our beauty practices carries the potential to either harm or heal, to pollute or protect. Embracing this responsibility means understanding that every lotion we apply, every product we endorse, and every innovation we celebrate should contribute positively to the world’s tapestry. It’s about creating a legacy of beauty that’s respectful and kind, ensuring that the world we leave behind is as vibrant and flourishing as the one we live in today.
The Essence of Sustainable Beauty
Sustainable beauty is about mindfulness. It’s about choosing products that are kind to the environment, gentle on our skin, and created with ethical practices. It’s a holistic approach that considers every aspect of a product’s lifecycle, from sourcing ingredients to packaging and disposal.
How to Embrace Sustainable Beauty
- Mindful Ingredient Choices: Opt for products with natural, organic ingredients that are sustainably sourced.
- Eco-Friendly Packaging: Support brands that use recyclable, biodegradable, or reusable packaging.
- Conscious Consumption: Embrace minimalism in your beauty routine. Less is often more.
- Homemade Beauty Treatments: Experiment with making your own skincare products. It’s fun, rewarding, and kind to the planet.
As consumers, we must acknowledge that none of us is perfect. We’re all on a journey, learning and growing as we go. Striving for sustainable beauty is an ongoing process, one filled with small steps and big leaps, successes, and learning experiences. It’s about making more conscious choices every day, even though we might not get it right every time. This pursuit of sustainable beauty is something I continually strive for, recognizing that each effort, no matter how small, contributes to a larger, more meaningful impact. It’s about creating a legacy of beauty that’s respectful and kind, ensuring that the world we leave behind is as vibrant and flourishing as the one we live in today. This is why I am so passionately committed to the cause of sustainable beauty – because in beautifying our world responsibly, we weave a narrative of hope, respect, and love that extends far beyond our own reflection in the mirror.
Every small step we take towards sustainability is a step towards preserving the beauty of our planet for future generations. I invite you to join me on this beautiful journey – together, let’s make beauty a force for good.
ABOUT THE AUTHOR
Janene Mascarella holds the answers to all your burning beauty questions. Her work has been published by a variety of top-tier titles and media outlets such as Cosmopolitan, Self, Glamour, Health, Cooking Light, Women’s Health, USA TODAY, The Washington Post, CNN.com, Woman’s Day, Parenting, Consumers Digest, Parents, Family Circle, Babytalk, Weight Watchers, Working Mother, Fodor’s Travel, Hamptons Magazine, Consumer Reports, ShopSmart, Modern Woman, CBS News, Shop Etc., Taste Of Home, PureWow, and many others. She was beauty director of BELLA Magazine for over 11 years, the fashion editor of Luxury Living Magazine, and a frequent beauty & lifestyle contributor for Parade.com. Besides deeply pondering hairspray holds and TikTok trends, Janene is the mom of two college-aged kids and she oversees copy and content for KISS Products, Inc.
