Home News & Reviews Beauty News Beauty News imPRESS Press-on Falsies Win Coveted Cosmopolitan Holy Grail Beauty Award for 2023

imPRESS Press-on Falsies Win Coveted Cosmopolitan Holy Grail Beauty Award for 2023

THIS IS MAJOR! Cosmo’s beauty-obsessed editors have named imPRESS Press-on Falsies “an absolute must-try.” Here's everything you need to know about these no glue, game-changing, one-step press-on lashes.

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As a beauty editor for over a decade, one beauty routine struggle I hear over and over again is all about false lashes, and how tricky they can be to apply. Ah yes, achieving the perfect lash look is a delicate dance with mascara wands, the fumbling with lash glues, and the occasional mishaps that leave us wishing for a magical solution. imPRESS Press-on Falsies have not only graced the beauty scene last year and met with rave reviews but…drum-roll please… have been awarded the prestigious Cosmopolitan Holy Grail Beauty Award for 2023!  YES! Cosmo’s beauty-obsessed editors have named imPRESS Press-on Falsies “an absolute must-try.” I wear Falsies on the daily, I’m personally obsessed with them, I recommended them to my family and friends, so I couldn’t agree more with this win! Read on to learn why I love them, why Cosmo’s beauty experts love them, and everything you need to know to get flawless lashes in a flash.


Being a print magazine beauty editor for 11 years, I know firsthand what goes into these awards and being named a Cosmopolitan Holy Grail Beauty Award winner is considered a huge deal in the beauty industry. HUGE. Whether you’re a lash novice looking for an easy and affordable way to level up your lash game, or an expert seeking a hassle-free solution, imPRESS Press-on Falsies cater to all. The easy, one-step process is a dream come true – no mess, no mistakes, just flawless lashes that are ready to impress. Even celebrity makeup artists now consider Press-on Falsies a must-have.


Winning a coveted Cosmopolitan Holy Grail Beauty Award stands as a resounding testament to a product’s unparalleled excellence and innovation within the beauty industry. These awards hold a prestigious status, symbolizing recognition by one of the most influential and widely read beauty and lifestyle magazines. The accolade signifies that a product has not only met but exceeded the stringent standards of effectiveness, quality, and desirability set by both experts and consumers alike. Ultimately, a Cosmopolitan Holy Grail Beauty Award serves as an affirmation of a product’s capacity to transform and elevate beauty routines, making it a celebrated milestone for both established players and emerging contenders in the dynamic world of beauty.

What are Press-on Falsies?

imPRESS Press-On Falsies are 1-step press on and go lashes you can apply underneath you lash in NO TIME WITHOUT GLUE! These pre-bonded lash clusters let you customize your lash look any way you see fit, and the innovative ‘under lash’ application is what makes them look so naturally gorgeous. It’s completely revolutionary and if you have not tried them yet (or the ‘under lash’ technique), you are seriously missing out.

Say goodbye to the struggles of traditional false lash application and welcome imPRESS Press-on Falsies into your beauty routine. Prepare to be amazed by their simplicity, affordability, and the captivating results they deliver. It’s time to embrace a new era of false lashes, where elegance meets convenience, and confidence meets ease.

What is ‘under lash’?

As the term aptly suggests, ‘under lash’ means you apply the Falsies clusters under your natural lash line, instead of over/above, as you would with traditional strip lashes. The bands are invisible, and they look and feel so natural.

What sets imPRESS Press-on Falsies apart is their exclusive and patented press-on technology. Falsies embody effortless beauty, offering salon-worthy lashes in a flash. Gone are the days of tedious gluing and painstaking positioning; imPRESS Falsies seamlessly adhere to your natural lashes, creating a look that’s both natural and stunning.

So, how do these little wonders work their magic? The one-step process couldn’t be simpler. Just peel from the tray, press, and voilà – you’re ready to conquer the world with lashes that command attention. Whether you’re preparing for a glamorous night out, a special occasion, or just want to elevate your everyday look, imPRESS Press-on Falsies are the perfect finishing touch to complete all your beauty looks.

How to apply Press-On Falsies

This is the beauty of Falsies…there’s no lengthy how-to tutorial to follow!  But if it’s your first time applying under lash clusters, it can take a few tries to get the hang of. The pre-glued lash clusters go under your natural lashes (not over!) so the bands blend in beautifully with your own lashes and the look is so natural.

  • Pluck a cluster from the tray. Be sure not to touch the pre-bonded part of the lash cluster near the band.
  • Place the cluster underneath your natural lashes, avoiding the waterline.
  • Squeeze clusters and natural lashes together with the applicator – this helps seal the Falsies in place.

Expert tip: When placing the clusters under your lash line, looking down into a magnifying mirror helps immensely to avoid your waterline.


How to remove Press-On Falsies

Taking the lashes off is just as easy and effortless as putting them on. With clean hands, use your fingers to remove the clusters by gently lifting them off your natural lashes, starting with the band side. 

Expert tip: You can also use a little makeup remover to loosen them up. Falsies will not leave behind any sticky residue, and they won’t damage your natural lashes!

What is included in the kit?

The imPRESS Press-on Falsies Kit comes with an innovative nonstick applicator, to help you pick up the lash clusters, place them where you want, and press them on, effortlessly. The kit has enough clusters for 2-3 full applications depending on your eye shape and size. Individual cluster refills are sold separately for you to replenish your supply when needed.

How long do Press-On Falsies last and can you reuse them?

Press-on Falsies provide a secure 24-hour hold. They are recommended for one-time use. Each package contains 20 lash clusters, enough for at least three applications!



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Janene Mascarella