Home News & Reviews First Look SKIMS Taps Riverdale Breakout Star to Debut New Collection – And We’re Obsessed

SKIMS Taps Riverdale Breakout Star to Debut New Collection – And We’re Obsessed

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Photo: SKIMS

One of my all-time favorite fashion brands – SKIMS – just dropped a big announcement: They’re launching a fresh campaign featuring the talented actress and emerging icon, Madelaine Petsch. Madelaine is leading the way for SKIMS’ new chapter in the world of Cotton. This campaign is all about introducing exciting new styles to their incredibly popular collection, the Cotton Collection. What’s even more fascinating is how SKIMS is staying connected to up-and-coming talent to resonate with the upcoming generation of consumers and embody the essence of pop culture.

Madelaine Petsch is best known for her starring role as Cheryl Blossom in The CW’s Riverdale, a pop culture-disrupting series that resonated with teen viewers and Gen Z for seven seasons up until its finale in August 2023. Along with being a star of one of the most popular teen dramas of the past decade, Madelaine has become a social media phenom in her own right, connecting with millions of next-gen followers.


In Madelaine’s own words, “Wearing SKIMS makes me feel both alluring and at ease. The shoot was an absolute delight, and I felt truly empowered in my SKIMS gear. Let me tell you, the Cotton Collection is the epitome of luxurious loungewear.”

About SKIMS’ Cotton Collection

Now, let’s delve into the Cotton Collection – it’s been making waves as SKIMS’ most talked-about collection to date. And they’ve elevated it further with fresh color-blocked designs and the much-adored return of the iconic pink colorway. The collection encompasses styles in both Cotton Jersey and Cotton Rib, offering a contemporary spin on timeless cotton underwear designs. This is truly about embracing modernity while preserving the comfort we adore.

 “When I wear SKIMS I feel sexy and comfortable,” said Madelaine Petsch. “I had such a good time on set and felt really confident in my SKIMS, the Cotton Collection is the softest loungewear.”

Will you be buying anything from this stunning new collection? I certainly am!

Shot and directed by Stevie Dance, the campaign launched September 5th, on Skims.com and across digital and social platforms. The new cotton collection will drop on Thursday, September 7th at 9am PT.

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Janene Mascarella