Home Spotlights & Interviews Hair Trends ‘Sun-Kissed Brunette’ Named Color of the Summer by Celebrity Hairstylist

‘Sun-Kissed Brunette’ Named Color of the Summer by Celebrity Hairstylist

Why yes, brunettes have much more fun.

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sun-kissed brunette

As summer approaches, new research has revealed that Pinterest searches for “sunkissed hair brunette” soared a huge 1000% year on year in the US. Renowned celebrity hairstylist Rossano Ferretti has crowned sun-kissed brunette as a timeless shade, debunking the myth that blondes have all the fun.

As a sun-kissed brunette myself, I undoubtedly concur.

Should You Go Sun-Kissed Brunette for Summer?

Now, more than ever the goal of hair color is to make it look as natural as possible. Sun-kissed hair for brunettes is not just a growing style but a healthier alternative to traditional blonde highlights. Rossano said, “Sun kissed hair offers a natural, effortless glow that complements the richness of brunette hair tones. 

“Unlike harsh blonde dyes, the sun-kissed technique gently enhances natural highlights, resulting in a luminous, dimensional look. By leaning into a natural-looking summer color that enhances natural beauty, and adopting a bond-building treatment like the Prodigio hair mask, we’re celebrating individuality and embracing the unique characteristics of each person’s hair.”

By embracing the sun kissed style, brunettes can achieve stunning results without compromising the integrity of their hair. This low maintenance approach minimizes the need for frequent touch ups and excessive chemical treatments, allowing hair to retain its strength, shine and natural beauty. 

As the demand for sun kissed hair continues to surge, Ferretti’s endorsement solidifies its status as the must-have hair color of the summer season. 

Get the Look

Achieving sun-kissed brunette hair involves a combination of strategic coloring techniques and proper hair care. Here’s how to achieve this look and what to ask for at the salon:


Start by scheduling a consultation with your hair stylist. During this session, discuss your desired outcome, whether you want subtle highlights or a more pronounced sun-kissed effect. Your stylist can assess your hair type, skin tone, and overall style to determine the best approach.

Balayage technique 

Balayage is a popular coloring technique that creates natural-looking highlights by hand-painting color onto the hair. Rossano Ferretti has been at the forefront of hair innovation for over four decades, having created the balayage concept 40 years ago. 

Rossano said, “Balayage coloring follows the natural movement or contours of the hair and accentuates the movement and is a perfect way to nail sun kissed brunette hair.” 


Discuss with your stylist where you want the highlights to be placed. For a sunkissed look, focus on framing the face and creating dimension throughout the hair. Balayage can be customized to your preferences, whether you prefer a more scattered placement or concentrated highlights around the face.


Consider the tone of the highlights to complement your natural hair color and skin tone. Warm, caramel tones work well for brunettes, providing a sun-kissed effect without looking brassy. Your stylist can recommend the best shade to enhance your features and achieve the desired look.


Sun kissed hair is known for its low-maintenance appeal, but it still requires proper care to keep it looking vibrant. Ask your stylist for tips on maintaining your color at home, including the use of color-safe shampoo and conditioner, as well as regular conditioning treatments to keep your hair hydrated and healthy.

Product recommendations:

sun-kissed brunette

Prodigio Regenerating Treatment $105.00 – a bond building pre-wash mask that helps repair and fortify chemically processed hair using natural Keratin proteins. The perfect way to replenish moisture in bleached hair, leaving it strong, soft, shiny and ultimately healthy


Rossano Ferretti Parma has redefined luxury haircare for the 21st century, focusing on quality craftsmanship and innovative skincare technology, reinforcing its position as the world’s most desirable hair care brand. A family-owned legacy spanning three generations of Italian hair heritage and world-class hair spas in the most luxurious 5* locations around the globe; our founder and TV show personality, Rossano Ferretti, is the creator of the famous Ferretti Metodo Cut and the proudly 100% made in Italy, Rossano Ferretti Parma design haute couture style haircare products, unrivaled in their nature based, performance-driven formulas.

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Janene Mascarella