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When it comes to red lips that stop traffic, few do it better than Internet personality Ashley Leechin. Known for her viral resemblance to Taylor Swift and her passionate advocacy for mental health and foster care, Ashley has become an internet sensation with 1.9 million followers. But there’s more to her than meets the eye—Ashley is all about empowering others to embrace their true selves while also balancing motherhood, fighting online bullying, and supporting causes like Foster Love.
@noitisashley13 ‘Make your life spectacular’ 🌌 #robinwilliams #makeyourlifespectacular #quoteoftheday ♬ original sound - Donate Attention
Ahead, Ashley shares how she achieves her signature red lip—and spoiler alert: it’s all about hydration, prep, and premium picks. Here’s how she gets that unforgettable, flawless look.
Ashley’s Red Lip Essentials
- Prep the Canvas:
Great makeup starts with great skin. Ashley swears by ZO Skin Health Hydrating Cream to keep her face moisturized and primed for the makeup to follow. She shares, “If you’re going to wear a bold red lip, your skin needs to feel as good as it looks.” - Prime for Perfection:
Ashley opts for MAC Prep & Prime Fix+ Spray, which she loves for her dry skin. “It’s the best because it won’t cake like cream primers,” she says. - Cover Imperfections with Care:
Her concealer of choice? PAT McGRATH LABS Sublime Perfection Concealer. This luxury pick helps her achieve a smooth, brightened complexion. - Eye Game on Point:
For eyeshadow, Ashley gravitates toward the Natasha Denona I Need a Nude Palette, using soft, fair hues to keep the focus on her bold lips. - Lock It in with Setting Powder:
To ensure her makeup stays fresh, Ashley turns to ONE/SIZE by Patrick Starrr TRANSLUCENT Setting Powder. “It sets everything perfectly without making my skin feel dry,” she says. - Double Down on Eyeliner:
Ashley’s eyeliner picks are a dynamic duo: Tom Ford Eye Defining Pen for those crisp, precise lines and Estee Lauder Little Black Liner as a trusty backup. - Big Lashes, Big Impact:
She loves ONE/SIZE by Patrick Starrr FANTASIZE Mascara for long, voluminous lashes that complement her red lip look. - Flawless Foundation:
Ashley uses CHANEL Ultra Le Teint Foundation for its smooth finish and all-day wear. - Sculpt and Glow:
Contour with DIOR Forever Skin Contour Stick, and for that radiant glow, she taps into the L.A. Girl Glow Envy Highlighter. - The Star of the Show: Red Lips
For the perfect red pout, Ashley’s go-to is the Natasha Denona I Need a Rouge Lip Styletto. “It’s my favorite! The color is striking, and the formula is so comfortable,” she gushes. - Set It and Forget It:
To ensure her makeup lasts all day, Ashley relies on ONE/SIZE On ‘Til Dawn Setting Spray for long wear and MAC FIX+ Spray when she’s going for a lighter, dewy finish.
More Than Makeup: Ashley’s Advocacy
Beyond beauty, Ashley opens up about her personal journey. As a mother, she’s experienced the challenges of balancing family life while staying active online—and the struggles that come with it. She uses her platform to advocate for mental health awareness and actively fights online bullying, sharing her story to inspire others to be kind and resilient.
Her support for Foster Love is another way Ashley makes a difference. This non-profit, dedicated to transforming the lives of children in foster care, holds a special place in her heart. Through her collaborations with community partners, Ashley advocates for essential resources and educational opportunities for these children, spreading hope and positivity.
