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Do you know what month it is? It’s fashion month! Throughout September, New York, London, Milan, and Paris each take one week to host designer fashion shows to present the latest styles for Spring/Summer 2025. During the first week of fashion month, New York Fashion Week (NYFW) flaunted stand-out clothing, beauty, and hairstyles from dozens of designers—including Black-owned fashion label THEOPHILIO, who welcomed textured hair care brand, KISS Colors & Care as its official hair care sponsor.
About THEOPHILIO
THEOPHILIO is the brainchild of Jamaican-American designer Edvin Thompson. The Brooklyn-based, contemporary ready-to-wear label aims to showcase a union of Jamaica’s dancehall culture and New York’s “urban energy,” through bold, celebratory fashion.
What KISS Colors & Care products were used during NYFW?
As models walked down the runway—in everything, from bold printed dresses to sharply tailored slacks—KISS Colors & Care kept everyone’s style defined. The textured hair care brand equipped master hairstylist Jawara, as well as the entire hair styling team, with 7 of the brand’s essentials—to ensure every model had a fierce style that stayed put! Keep scrolling to shop all of the NYFW-approved hair styling products.
THEOPHILIO KISS Colors & Care Styling Essentials
KISS Colors & Care for THEOPHILIO NYFW 2024
@kisscolorsandcare We’re proud to be the official hair sponsor for @Theophilio’s 2024 NYFW Runway! Founder Edvin Thompson brought sexy in a multitude of different silhouettes while taking inspiration from his Jamaican roots. Lead hair stylist and the iconic #Jawara styled models using our Braiding Gel Extreme Hold, Edge Fixer, Foam Mousse, Wax Sticks and more to achieve these sickening styles. #NYFW #NYFW2024 #theophilio #blackdesigners #runway #models ♬ original sound – colorsandcare
Get THEOPHILIO’s NYFW Look With KISS Colors & Care
With a quick spritz, this Braid Sheen Refresher added a runway-ready shine to everyone’s style. It’s infused with Organic Jamaican Black Castor Oil to moisturize hair beneath the surface. Plus, the spray’s essential oil blend naturally deodorizes hair as it refreshes.
To keep all edges in place, hairstylists used the Maximum Hold Edge Fixer—in the Orange Blossom scent. This flake-free formula feeds edges with Biotin B7 to foster strong, healthy roots. Also, even with its slick finish, the strong-hold gel didn’t look greasy or oily on the models.
For effortlessly melted lace, the hairstylists were equipped with Lace Bond Adhesive Spray. This hair care item is a sweat-proof and water-resistant, fast drying formula that blurs the line between lace and scalp. Currently, KISS Colors & Care has 2 versions of this lace-locking spray: Ultimate Hold and Extreme Hold.
The Foam Mousse was used to deliver defined styles that still have movement on the catwalk. It offers both definition and a soothing sensation to tender scalps. Plus, this styling product is infused with Organic Jamaican Black Castor Oil, Peppermint Oil, Rosemary Oil, Olive Oil, and Biotin to nourish the everyone’s natural hair beneath their styles.
For sleek, set styles models rocked the Extreme Hold Braid Gel. It delivers shine and nourishment while keeping braided styles in place. Also, its long-lasting, nourishing formula is infused with a blend of Organic Jamaican Black Castor Oil, Honey, Rosemary Oil, Shea Butter, and Biotin B7.
The mango-scented Edge Fixer Hair Wax Stick gave everyone’s edges an extra level of stay-in-place security. Its 24-hour, flake-free hold didn’t leave a greasy shine. Plus, the ingredient list includes Biotin B7 and Shea Butter to nourish the hair and scalp. This hair care product is also available in Original Formula, Peach & Coconut.
The Ombre Chrome Edge Brush multitool was used to part and style everyone’s hair. This multitool has a narrow comb and 100% Boar bristle brush on one side, with a pin tail on the other. Most importantly, it has an easy-grip handle that prevents it from flying around the green room after being touched by product-covered hands.
