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This Black Owned Brand Created a Line of Red Lipsticks for Every Skin Tone

Behold – the power of a red lip.

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Red Lipsticks
Photo: Pound Cake

Red lipstick is more than just a beauty product; it’s a symbol of confidence, a statement piece that can instantly elevate any look, much like the iconic little black dress. But just as not every dress flatters every figure, not every shade of red will suit every person. Finding the perfect red lipstick is a journey of self-discovery and very specific to your lip and skin shade. It’s about embracing the power of red while acknowledging that this power is not universal.

Black owned cosmetic company Pound Cake was created with that idea in mind – they know that beauty is not one-size-fits-all, and that is why they’ve developed a line of five liquid lipsticks, with each shade made to suit different lip tones. Brilliant, right?

Red Lipsticks

How do you know which red lipstick shade will work best for you? They took the guesswork out and created a quiz.  Here’s how you can get started.

Available for purchase at Credo and Ulta Beauty, Pound Cake’s Cake Batter formula is lightweight yet opaque, giving you a full coverage look. The five shades cater to all lip and skin shades, whether you have bright pink or two-toned lips. With the mission of making the red lip accessible and flattering for all, Pound Cake is creating beauty for all.

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Janene Mascarella