Home News & Reviews Beauty News Beauty Lovers Are All Shook Up Over the Priscilla X Half Magic Makeup Set

Beauty Lovers Are All Shook Up Over the Priscilla X Half Magic Makeup Set

How to channel Priscilla Presley’s iconic 1960s beauty look.

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Photo: Half Magic

On November 3, renowned filmmaker Sofia Coppola will unveil a fresh glimpse of her forthcoming film “Priscilla,” centering not on the famed King of Rock ‘n’ Roll, but on his legendary spouse, Priscilla Presley. As a beauty editor, I’ve seen countless beauty icons grace the covers of magazines, but few have captivated me quite like Priscilla Presley, so it’s safe to say I am eagerly anticipating this film. 

There’s an undeniable allure in her features – from her mesmerizing eyes, accentuated by her signature doe-eyed makeup, to the voluminous bouffant hairstyles that became emblematic of the era. Priscilla’s beauty was never just about aesthetics; it was the epitome of 60s glamour, punctuated by a confidence and elegance that made her stand out even alongside the biggest stars of her time.

Over the years, I’ve often found myself revisiting her looks, drawing inspiration for modern reinterpretations. Priscilla’s timeless beauty is a testament to the fact that true allure goes beyond trends, leaving an indelible mark on admirers like me.

The story of how Priscilla got her signature look of plush lashes and ultra-black, winged eyeliner is almost a little disturbing (did Elvis create the look?) but it established her as a beauty icon with an unforgettable look that transcends time. It’s definitely not easy for most of us to create those dramatic wings so A24 teamed up with Half Magic, the makeup brand from Euphoria’s head makeup artist Donni Davy to create a limited edition Priscilla Makeup Set with special tools that make it easy to execute.  In anticipation of the film set to hit theaters next week, this Priscilla-inspired kit is selling out fast.  Ahead are the details on what’s inside and how to get your hands on it.

Priscilla Set Includes

Magic Flik – The brand’s award-winning, ultra-bold calligraphy eyeliner pen has a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings. Use the pen’s curved edge for razor-thin lines, and its flat face for bolder graphic looks. The waterproof formula comes in a deep ultra-black that won’t budge for 12 hours.

Wing Magician – This special handheld wing guide has a unique diamond silhouette designed to hug the contours of every eye shape and size, giving you the exact wings, you want each time. Place the wing guide at the outer corner of your eye, with the tip facing out towards your brow bone. Hold the guide firmly in place to stencil in your perfect wing or outline an elaborate design. Use the wing guide’s longer edge for dramatic cat-eye wings, and the shorter edge to create a more subtle version for everyday looks.

Eyelectric Extreme Lengthening Mascara – Say goodbye to raccoon eyes and hello to a mascara that elevates your lash game like never before. Amp up your lashes with Eyelectric’s precise tapered brush which separates and coats each lash fully for effortless 12-hour wear. Eyelectric is ophthalmologist tested, safe for contact lens wearers and is removed easily with warm water, without ever having to tug or rub.

The set ($49) will be sold at ulta.com, halfmagicbeauty.com and a24films.com.

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Janene Mascarella