Home Tips & Trends Makeup VIVA MAGENTA! How to Wear Pantone’s 2023 Color of the Year – For or Less

VIVA MAGENTA! How to Wear Pantone’s 2023 Color of the Year – For $15 or Less

Bring on magenta mania.

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Viva Magenta

It’s official: 2023 is the year of magenta everything. Yep, experts at The Pantone Color Institute have christened “Viva Magenta” as the 2023 Color of the Year.

According to Pantone, Viva Magenta is both powerful and empowering. “It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.”

Welcome to the Magentaverse…

Ready to beautify with this year’s “it” color?  Here’s how to add a pop of Viva Magenta to your nails, lips, lips, cheeks, hair, and more…all for under $15!

The Best Ways to Wear Viva Magenta

Joah Beauty Escapade Eyeshadow Palette in ‘La Patisserie’ ($11.99)

Bonjour, berry shadow! Treat yourself to six decadent, beautifully blendable shades in the Patisserie palette. Inspired by French pastries, these silky berry hues come in luxurious matte and shimmer finishes.

imPRESS Color Press-on Manicure in ‘Very Berry’ ($7.99)

Slay Color, Your Way–No bling, accents, frills, or spills! In 100+ solid shades, NEW imPRESS Color nails come in as many fashion-forward hues as nail polish. For a flawless mani in minutes, just press on & go!

KISS Express Color Semi-Permanent Hair Color in ‘Magenta’ ($4.99)

Creates bright, vibrantly colored locks infused with light-reflecting shine. The amazing choice of hues can be used solo or combined to enhance natural color, achieve a new look, or blend in grays. Featuring no ammonia or peroxide, this formula is gentle enough to use after relaxers or bleaching to preserve hair wellness

KISS Gel Fantasy Sculpted Nails – Te Amo ($8.99)

Skip the salon and the get gorgeous glue-on fashion nails in a flash! You can nail the trend in minutes, and the best part is they will stay put and perfect for up to a week.

Kosas Wet Lip Oil Gloss in ‘Fruitjuice’ ($22): The non-sticky formula slides on smooth to give you a soft, comfy feel and slick, vinyl look. Hyaluronic acid, peptides, evening primrose oil and other botanicals work to hydrate, visibly plump, and protect the lips. This splashy magenta shade is sure to turn heads. 

SHEGLAM Color Bloom Liquid Blush in ‘Swipe Right’ ($4.99)

This long-wearing, lightweight gel cream formula will leave your cheeks pretty and plump! This magenta shade helps to achieve that perfectly flushed look.

In Control Cosmetics Impeccable Dual Blush ($14.99) This is definitely not your momma’s blush! Impeccable is a combination two of Rose Pink and Magenta colors that can be worn separately or blended together to create that perfect shade. Impeccable is a suitable blush for all beautiful skin tones and can also be worn as eye shadow too.

Kiss New York Professional Luxe Creamy Lip Gloss – Hot Magenta ($14.98)

This is a luxuriously creamy gloss with a high shine finish with a rich creamy formula that hugs your lips for a comfortable wear and a shade that’s totally on trend.

KISS Colors Tintation Semi-Permanent Color ($5.49)

Give into the Tintation! Go bold with vibrant deep red and berry undertones using our Crimson color, without compromising your hair’s health. Formulated with argan oil, olive oil, collagen and keratin for high shine.

Pedi in a Box O2 Fizz from VOESH New York ($10)

Infused with natural raspberry to create an enjoyable experience that helps to detoxify feet and enhance blood circulation. With a fresh scent, you can soften and replenish moisture while enjoying the vibrant Viva Magenta color that is trending in 2023!

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Janene Mascarella