If you haven’t heard yet, “quiet luxury” is a thing. This term, also referred to as “stealth wealth” has become a hot social trend and topic thanks to the ah-may-zing show Succession and real life celeb-gossip items like Gwyneth Paltrow’s wardrobe during her Ski Crash Trial and all the elements of Sofia Richie’s recent nuptials.
Quiet Luxury, when it comes to the beauty and fashion space, is the opposite of the in-your-face, wear your money on your sleeve look. It is the art of a logo-less bag and shoe, the subtle scent of a small batch perfume in a non-descript bottle, or a cotton hoodie that feels like heaven. These logo-less products carry just as hefty price tags, but the brands are more under the radar and tend to be popular among circles of people who own a couple of houses, always fly private and have college buildings bearing their names. Think timeless and quiet rather than fast and loud. Scroll below to see our interpretation of this understated phenomenon.
Le Labo, the cult-fragrance house, is known for its freshly compounded scents and understated almost utilitarian packaging. You won’t see your favorite celebrity starring in a fragrance ad for Santal 33. She will be wearing it.
Gwyneth Paltrow took copious notes on the gilt-edged pages in this notebook during her trial. Handcrafted in London and made from crossgrain lambskin, Smythson notebooks are a favorite of CEOS and Socialites.
We can see Shiv Roy applying this tube of scarlet lipstick after one of her major power lunches. Formulated with hyaluronic acid, among other hydrating oils, this lipstick helps to moisturize and plump lips. The finish is silky and the ultra-pigmented shades are luxe and decadent. The best part is the phenomenal zebra printed gold packaging that almost feels like jewelry in itself.
German-born Dr. Barbara Sturm’s line of skincare products has been praised by quite a few power players (Have you ever heard of Oprah?). I admit to getting a sample of this serum and being obsessed with the results then disheartened with the HEFTY price tag. Needless to say, this line of skincare definitely lines the shelves of the 1%.
This French brand of candles are known for their elegance, style and of course wonderfully unique scents. We can see Ms. Paltrow burning this porcelain treasure, wrapped in a cashmere blanket and sipping a green juice after a long day.
The Row is the epitome of a “quiet luxury” brand. These straightforward, but timeless thong sandals fly under the radar but are crafted in Italy from the finest materials which explains their price.
The ultimate way to pamper your split ends. This luxurious hair oil is made from honey from Mirsalehi Honey Bees. It’s small-batch formula and simple, but elegant packaging exudes a definite quiet luxury vibe.
Sometimes a robe is not just a robe. Matouk’s hand-crafted luxury linens have been around for almost 100 years. They are a family-owned business out of Fall River, Massachusetts. They are known for their impeccable quality and craftsmanship and their robes, linens and blankets grace the bodies and beds of the super elite.
La Mer has always been synonymous with luxury. Their “miracle broth” ingredients are truly effective. It’s a lucky few who can afford to slather on their body cream for their post-shower moisture sesh.
This is the kind of tote we see Sofia Richie using on her honeymoon. In supple leather and raffia with no logo in sight, this is quiet luxury at its best.
The European luxury brand Byredo makes a collection of scents that have a cult-following. This hand lotion, in an understated and utilitarian tube is moisturizing with an intoxicating, yet subtle scent of rose and pink peppercorn. We definitely envy those who have one in their handbag, by their bed and in their luxury vehicle.
The Bruno Cucinelli brand is the epitome of the quiet luxury aesthetic. Yes, we all have our go-to hooded cotton sweaters, but this one hits different. Crafted from the purest of cotton yarns and produced in a small Italian hamlet, this luxurious basic justifies its VERY substantial price tag.
Sunglasses that stand out for their look and perfect tint without blatant adornment or logos makes these a pair for the stealth wealth handbook.
Quiet luxury is all about investment pieces. Case in point: these timeless black calf-leather loafers with a moneyed shine and a go-with-everything appeal.