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As “brat summer” (a theme powered by the most recent Charli xcx album) comes to a close, the collective mood is shifting from “brat” to “demure.” If you haven’t heard the word “demure” in a hot minute, then it’s time for you to clock into “the clock app” a.k.a. TikTok to check out Jools Lebron. The online creator has been feeling “very demure” and “very mindful,” during this transition from summer to fall.
Lebron’s method of embodying the “demure” mood involves embellishing the way in which she describes her daily life with a little sass-meets-class attitude—and her viewers are enjoying every moment. Even the legendary beauty influencer, Jackie Aina mentioned in a recent TikTok that she doesn’t want this trend to end anytime soon.
What does “very demure, very mindful” even mean?
In her viral videos, Lebron describes her daily activities and makeup looks—such as getting ready for work, spritzing perfume, and even heading to a Las Vegas casino—as being “very demure, very mindful,” or “very cutesy.” So basically, it’s more of an aura that encourages you to show off your personal style, without showing off a particular style.
Lebron has recently expanded on this viral mood by using the phrase “very demuretsey” (demure and cutesy) in her videos. “I’m very ‘demuretsey.’ I’m very cutesy. I’m very demure. But I mix them both because I’m what? Very ‘demuretsey.’ I’m very cute with it but I’m very mindful with it, very respectful with it. I don’t do too much. I do just enough,” says Lebron in the TikTok below. Using a tongue-and-cheek tone of voice, it’s obvious to the viewer that her “demure” videos are to be taken lightly. On her TikTok profile, Lebron also has “Makeup Comedy” in her description, ensuring that everyone is in on the lighthearted nature of her current content.
@joolieannie #fyp #demure ♬ original sound – Jools Lebron
How to be “very demuretsey” this season?
Now you might be wondering, what the “it” is that Lebron is referring to in the video above. And the answer is, whatever you want it to be. From your style to your lifestyle, anything can be “very demuretsey.” In general, Lebron says, “I don’t go overboard. I don’t go underboard.” Meaning, however you feel the most comfortable in your aesthetic, is how you should embody being “demuretsey” energy. But, in case you need some guidance on how to make this new trend work for you, the online creator encourages her audience (a.k.a. you) to find the balance between the look you’re going for and the occasion you’re going to. Or, as she jokingly says, sometimes you need the “chi-chis out” while other times “not everything needs to be chi-chis out.”
Keep scrolling to discover sets of nails and lashes that serve as “very demure, very mindful” inspiration for your fall style, so you can show off your personal style in a “demuretsey” way.
10 Press-on Nails and Lashes That Are “Very Demure, Very Mindful”
This all-green, almond-shaped set from imPRESS x kate spade new york is neither “overboard” or “underboard” indeed. The optional jeweled accent nails give a hint of sparkle while the classic color offers a way to express yourself without the need for sky-high 3D designs—very mindful.
KISS Bare But Better always offers an everyday chic nail look. But So Natural is a square set of nails that will fool people thinking that you went to the salon to get your nails done—not very mindful. This blush pink set lets you take in all of the compliments passersby will toss your way.
The effortless NO GLUE application of imPRESS Bare French nails is “very demuretsey.” You don’t need to spend hours trying to paint your nails. Instead, just peel the tab, press firmly, and enjoy these milky, beige French press-on nails.
Get a not-too-long, not-too-thick lash look with a pack of KISS Looks So Natural faux lashes. Each lightweight band gives you the look of a lengthening mascara with zero clumps.
Remember, being “very demure” has no cut-and-dry definition. So, this glowing mani from colorFX by imPRESS definitely passes the “demuretsey” test. These ruby-hued round nails catch the light, adding a noticeable pop of color to any beauty look.
This set of NO GLUE lashes is very mindful about offering a refreshed take on a natural-looking faux lash. Each cluster delivers just enough length, volume, and curl to highlight your eyes without “doing too much.” This set has won Cosmopolitan’s 2024 Holy Grail Beauty Award for “Best False Lashes” and the Bella Magazine Beauty Award for “Best In Makeup – Lashes.”
