Home News & Reviews Beauty News Beauty News Meet Me in the Metaverse! Introducing The imPRESS Beauty Press & Go Oasis

Meet Me in the Metaverse! Introducing The imPRESS Beauty Press & Go Oasis

Welcome to the imPRESS Beauty Virtual Island Resort Experience.

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imPRESS Beauty

KISS Products Inc., renowned worldwide for its top-notch nail and lash products, has partnered with the ingenious minds at ByondXr, a cutting-edge 3D Virtual Commerce Platform, to introduce a groundbreaking venture: The imPRESS Beauty Press & Go Oasis is the brand’s first foray into the metaverse, giving beauty lovers an unparalleled passport to a luxurious virtual beach resort, where they can explore products, gain valuable information,  play games, and earn exclusive offers and discounts through a digitalized, immersive, and interactive online shopping experience.

It’s officially live and ready for you to explore. And well, this is a major pinch me moment for sure:  I’m beyond thrilled to share some electrifying news with you. I get to be your virtual guide through this sensational digital experience. Yep, that’s me in the lobby – OMG, it’s all a bit surreal. Here’s a quick tour…

For those of you who’ve been following my beauty journey, you already know that I’ve been a devoted fan of imPRESS Beauty press-on nails and lashes for a long time. From their game-changing no-glue-needed press-on nails to their revolutionary one-step false lashes and the recent unveiling of the imPRESS Press-On Pedicure earlier this year, this brand has consistently redefined beauty standards. And now, they’re taking their innovation to the digital realm, and I am so honored and thrilled to be a part of it!

The year 2023 has been nothing short of monumental for imPRESS Beauty. Not only have they launched groundbreaking new products, but they also brought the island’s beach vibes to the heart of New York City with their first-ever pop-up experience. And now, they’re inviting all of us to a virtual island resort that’s unlike anything you’ve ever seen before. Here, you’ll enjoy a luxurious online shopping experience, explore their fantastic products, gain invaluable insights, play exciting games, and snag exclusive offers and discounts.

Welcome to Press-On Paradise

The imPRESS Beauty Virtual Island Resort is divided into three VIP zones, each dedicated to one of their product lines: Manicure, Pedicure, and Falsies. As soon as you step into this digital paradise, you’ll be warmly greeted by me in the resort lobby! From there, I’ll encourage you to embark on a thrilling journey through each VIP zone. These zones include the mani suite, complete with a walk-in closet; the pedi cabana, where relaxation meets beauty; and the lash salon/spa, where your eyes will truly dazzle. In each of these zones, you can partake in interactive games to unlock prizes and, of course, shop for the amazing imPRESS Beauty products.

Noam Levavi, Co-Founder & CEO of ByondXR, had this to say about our partnership: “Our collaboration with KISS is breaking new ground in the digital commerce landscape. We’ve created a vibrant and interactive beach resort experience where users can step into the virtual cabana, snap a ‘selfie’ using AI-powered Avatar, and instantly share this memorable photo online, linking back to the entire experience. It doesn’t stop there – we’ve also engaged users with playful memory games and insightful video quizzes. KISS, being the innovator with its ‘no glue’ press-on nails and lashes, perfectly aligns with our drive for innovation. This collaboration is elevating the online shopping experience into an immersive, interactive, and unforgettable journey.”

Want to meet me in the metaverse? The imPRESS Beauty Virtual Island Resort is accessible via impressbeauty.com and will be open for exploration for the entire year. Let your press and go beauty adventure begin!

The imPRESS Beauty Virtual Island Resort Experience

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Janene Mascarella