JOAH Beauty, my absolute favorite K-Beauty brand, recently unveiled a chic rebrand that’s all about celebrating that inner glow we all strive for. It’s the beauty refresh we’ve all been waiting for, and it’s here to upgrade our vanities with a dose of sophistication.
The brand’s core mission of empowering all people to feel confident in their own skin and showcase their own unique beauty is now even more deeply reflected in the new branding, packaging, and overall consumer experience. With effective formulations to suit every skin type, JOAH makes K-Beauty accessible to all. This holistic approach streamlines complicated, expensive beauty routines without sacrificing effectiveness. Keep scrolling for all the details…
With JOAH, skincare isn’t just the first step of your makeup routine—it’s the heart of it. Their new Glass Collection is a dreamy lineup that’s got us swooning. The star? A Glow Perfecting Powder that’s like a magic wand for your skin, blending three shades to give you that flawless finish.
JOAH is not just about looking good; it’s about feeling amazing. Their products, from the Luminous Skin Tint Stick to the Hydrating Glow Cream Mist, are formulated to highlight your natural beauty and make you feel like you’ve got your skincare game on lock. And with prices that won’t break the bank, ranging from $13.99 to $17.99, it’s luxe made accessible.
Now, let’s talk creds. Since JOAH’s arrival on the scene in 2018, they’ve been on a mission to bring out the best in our skin. (That’s when I first discovered JOAH as a magazine beauty director, and it was love at first swipe!) Infused with the goodness of peptides, hyaluronic acid, and nourishing vitamins, these are products that love your skin back. Cruelty-free and sans harmful chemicals? Check and check. This is guilt-free beauty that’s got your back.
Beauty From Within
“At JOAH, we’re dedicated to bringing out the best in people, whether it’s through skincare or cosmetics. We believe in simplicity and effortless beauty to awaken confidence from within,” says Joah Brand Director Hae Jin Chang. “Our new brand represents that philosophy, and we’re excited to finally share it with the world. We want everyone to experience the confidence of luminous skin.”
A woman-led brand founded in 2018, Joah is the creator of award-winning and accessible K-Beauty multi-use products that help unlock your best skin by infusing skin-nurturing ingredients. Inspired by an innovative skincare approach, Joah is beauty with a healthy base and works with the best labs in Seoul, South Korea to create products that boost skin health while enhancing natural radiance.
Ready to experience this game-changer? Swing by www.joahbeauty.com and let yourself be part of the JOAH journey. With their Korean-inspired, skin-first approach, JOAH makes it a breeze to achieve that radiant, luminous complexion we all love. No fuss, no muss, just you looking and feeling fabulous.
So, whether you’re a longtime fan or just getting acquainted, the new JOAH is waiting to sweep you off your feet. With its Korean beauty roots and a vision for the future, it’s clear that when you have a healthy base, beauty isn’t just effortless—it’s everything.