Home NYFW ImPRESS Press-on Falsies at Creators Loft 2024


ImPRESS Press-on Falsies at Creators Loft 2024

Oh, the lashes were lashing.

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I just had the most electrifying experience at Creators Loft 2024, hosted by College Fashionista during New York Fashion Week. The air was charged with creativity, beauty, and innovation, especially at the session I attended with the incredibly talented Renny Vasquez, a celebrity makeup artist and photographer who knows how to turn any face into a masterpiece.

The event, held at Energi Union Square, was a whirlwind of inspiration. As both an editor-in-chief and a beauty advocate, I was thrilled to dive deep into the world of lashes—a realm where Renny and I share a profound passion. The star of the show was the revolutionary imPRESS Press-On Falsies. No glue, no mess, just press on and voilà—you’re runway-ready!

The fireside chat and masterclass led by Renny and myself were not just about sharing our journeys and motivations in the beauty industry. It was an immersive experience where we got to discuss the transformative power of lashes, especially the imPRESS Press-On Falsies. Their no-glue-needed, 1-step application process is a total game-changer. They’re easy to use, damage-free, and perfect for everyone, from beginners to experts. There is nothing more empowering than gaining a skill you never had before. I promised attendees at Creators Loft they would leave the event with a beauty superpower…and I did not disappoint. Anyone can lash, and yes, it really is that easy.

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But it wasn’t all talk; we had an engaging live demo that brought the crowd to their feet! Julianne from Her Campus Media joined us on stage for a real-time application showcase. Renny’s skillful hands demonstrated the beauty and ease of applying these falsies, leaving everyone in awe of the instant glam transformation. The voluminous and spiky options were particularly striking, proving that bold looks can indeed stand out and captivate an audience.

The imPRESS Lash Bar was a buzzing hub throughout the event. Attendees got the chance to try out the lashes for themselves, experiencing the magic of a NO GLUE lash transformation in a flash. The variety of styles, from natural to wispy, allowed everyone to customize their look, truly embodying the idea that there’s a lash for every eye.

Our Q&A session was a vibrant exchange of beauty insights, with questions ranging from career advice in the makeup industry to the next big makeup trends. It was heartwarming to share and connect with so many passionate individuals eager to learn and explore the endless possibilities of beauty.

As we wrapped up, I couldn’t help but feel grateful for the opportunity to be part of such an incredible event. The energy, the creators, the innovation—it was all so inspiring. Remember, beauty is not just about the products we use; it’s about the moments we create and the connections we foster.

Even if you think you cannot lash, I encourage you to embrace the beauty of innovation with imPRESS Press-On Falsies. Whether you’re stepping out for a night on the town or just want to zhuzh up your everyday look, these lashes are your new best friend. Easy, effortless, and absolutely stunning—they’re sure to convert you. But don’t just take my word for it, check out some of the amazing creators who attended the event, who were truly impressed…