Home Spotlights & Interviews #BeautifyBoss Meet Eddie Wunderlich, Master Hairstylist & Founder of Wünderlich SOHO Hair Co.

Meet Eddie Wunderlich, Master Hairstylist & Founder of Wünderlich SOHO Hair Co.

"My vision has always been to grow to be a leader in the hair industry. Never in my wildest dreams did I think that would turn into my own natural-origin Aloe Vera haircare product line."

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Hair expert Eddie Wunderlich, of Fabio Scalia Salon in Soho, NYC is known for his celebrity clientele, and his star is on the rise! The Master Stylist  has partnered with aloe vera wellness brand, Desert Harvest, to launch Wünderlich SOHO Hair Co. and we are so excited!

Desert Harvest’s unique patented process of harvesting their aloe vera is what makes their aloe the most concentrated on the market and what sets the new hair products apart. Desert Harvest’s aloe has been scientifically shown to naturally bring the pH of the skin and scalp into balance, while soothing and deeply nourishing the scalp and hair.

The new Wünderlich Shampoo and Conditioner combines superfood botanicals to transform dull and lifeless hair and scalp. They contain no artificial ingredients, are made with clean, plant-based ingredients, are free from SLS, sulfates, parabens, dyes, fragrances, chemical additives, and synthetic preservatives, and are gentle enough for even the most sensitive skin. Key ingredients include active aloe vera, papaya and pineapple extract and silk protein.

Wunderlich possesses an intense passion for creating stunning makeovers for his clients. To achieve this, he engages in thorough consultations and dialogues, and he is renowned for investing time in building trust with his clients while they sit in his chair. His vibrant energy and talent for curating opportunities and fostering collaborations make his clients feel valued and appreciated on a personal level. 

We caught up with Wünderlich to learn all about his exciting new endeavor.

Tell us about your new haircare products and why you decided to create them.

My vision has always been to grow to be a leader in the hair industry. Never in my wildest dreams did I think that would turn into my own natural-origin Aloe Vera haircare product line. Working with Heather Florio and the Desert Harvest team has been a celebration of unconditional love. The Wünderlich Shampoo and Conditioner is an extension of that ideology. I’m a part of THE glam squad investing in me investing in them. It’s magical really. Our energies match each other and push each other to greatness.

The Desert Harvest brand is of the highest realm of integrity for thirty years, being rooted and grounded in research serving different arms of health and wellness globally. When Desert Harvest approached me with this opportunity, it was a natural [pun intended] next step. I love what Desert Harvest stands for and I cannot wait to see what we create together.

How did you get your start in the hair industry?

Creating art has always been a means of self-expression. For me, expressing oneself is tantamount to loving oneself. This was the inspiration behind my decision to pursue the hair industry as a career. Initially, I lacked confidence, being shy, intimidated, and anxious, leading to frequent trips to the salon for hair styling at age 16 with my Nana. By 18 I (who had by then attended a Catholic school) had developed a passion for coloring hair, experimenting with new looks using lipstick, wigs, nails, and platforms. Though this got the person in trouble, it was a fun, fabulous experience that led them to work at a barber shop before ultimately enrolling in beauty school.

Working in the beauty industry boosted my confidence, fostering creativity and artistry to enhance the self-esteem of clients. The connections, bonds, and loyalty formed with clients are the driving forces that continues to nudge me to keep being creative, inspiring, and pushing the limits of what they can do for others. My passion for hairstyling and creativity started in a safe space with my nana, uncle, and friend, Angela, who introduced me to manicures and eyebrow grooming at a young age.

I found safety, creativity, and confidence in the beauty industry, an industry that helped me develop my artistry and foster a connection with clients. It is rewarding to see the positivity and confidence I can instill in clients. During high school with many growing pains due to bully I found confidence in the gym, which led to building my body, consistency, and socialization. For both me, art, safe spaces, and exercise have been integral to building self-esteem and inspiring others to keep going.

As a Master Stylist, what question do you get asked the most and how do you respond?

When someone sits in my hair salon chair and asks, “What would you do to my hair?” I take the time to understand them better and create a dialogue to transform their hair. I aim to formulate their desired perspective without relying on a picture that they might shove in my face. It is about creating a movement within the individual, challenging their thoughts to bring out what they genuinely want, rather than what they think society wants them to have. Most people do not prioritize self-care, which is why I prefer to form a customized dialogue with my clients, rather than just looking at pictures. My ultimate goal is to be the reference picture that others use.

What would you say was your big breakthrough moment?

Sharing a step and repeat with my family name, Wunderlich, alongside my name, as the founder of a new hair care company, on the red carpet. My family’s unwavering support and the unconditional love I received from my closest supporters who believed in me made the experience even more special. On the red carpet, sitting with my Nana and Heather, the CEO of Desert Harvest, surrounded by my loved ones who had spent the entire weekend with me, was a beautiful moment that brought me to tears. It felt like a movement, and I relive it in my mind because it was unique to my life. Working with a trustworthy team made me feel confident, and I feel grateful to have them in my life. The dedication I felt from Heather and her team was unconditional love, and it is a feeling I will never forget. This was just the beginning, and I want to dedicate everything that follows to my Nana, who helped build my confidence to achieve this moment and to Desert Harvest for believing in me from the very first moment. 

What is the most rewarding aspect of what you do?

The statement “I’ve never looked in the mirror and loved myself this much in years” speaks to the transformative power of creating beauty from the inside out. Seeing someone who is indecisive and feeling insecure come into your salon and leave confident, beautiful, and vibrant is a life-giving experience that highlights the positive impact of the beauty industry. Seeing the transformation in my clients gives me life and is the reason why I love what I do.

Tell me a little more about Desert Harvest.

For nearly thirty years, Desert Harvest is at the forefront of developing natural-origin, scientifically proven Aloe Vera-infused supplements and skincare products that effectively support individuals dealing with interstitial cystitis and other sexual health, pelvic, bladder, and women’s health issues. Desert Harvest has expanded its product line to include pelvic health tools, showcasing its commitment to serving its customers with a comprehensive range of solutions. A natural-origin perspective and research could inspire us to expand our product lines in the future, catering to the diverse needs of the haircare industry.

Why did you create an aloe vera-based haircare line?

Aloe Vera has long been recognized for its medicinal properties and benefits to the hair and scalp. We created an Aloe Vera-infused shampoo/conditioner because we believe that natural-origin ingredients can provide effective and safe solutions for haircare needs. The decision to launch this product line now was based on our commitment to serving our customers’ growing demand for natural, safe, and effective haircare solutions.

What’s so special about Aloe Vera? 

Aloe Vera is a succulent plant that is packed with over 200 nutrients, vitamins, and minerals that are beneficial to the hair and scalp. It is a natural moisturizer that helps to soothe and hydrate the scalp, promoting healthy hair growth. Aloe Vera also contains enzymes that can help to repair and strengthen hair strands, reduce dandruff, and prevent hair loss. Additionally, its anti-inflammatory properties can help to reduce scalp irritation and redness. These unique properties of Aloe Vera make it a popular ingredient in haircare products and a go-to solution for those seeking natural haircare remedies.

It seems like creating haircare products with Desert Harvest was a perfect partnership.

Yes, what makes this partnership with Desert Harvest so special is the opportunity to make a difference in people’s lives. Joining the team, I knew that DH was unique and wanted to be a part of it. Heather and the Desert Harvest team’s dedication to the cause inspired me to work under their guidance and be part of a team where everyone cares for each other. The amount of time, effort, and investment in research that Desert Harvest supports is one of the many reasons Wünderlich SOHO Hair Co. is different than other companies.  Both Desert Harvest and Wünderlich SOHO Hair Co. is built on integrity and mutual trust and understanding. The mutual desire to take care of and support one another is something I’ve never experienced before, making this partnership the best surprise ever.


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Janene Mascarella