Home News & Reviews Editor Obsessions A Look Back: Our Favorite Beauty Trends of 2023

A Look Back: Our Favorite Beauty Trends of 2023

This was the year I was finally sold on solid beauty bars.

All products featured on Beautify.tips are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Nataliya Dmytrenko/Shutterstock

2023 was a year when the beauty world witnessed seismic shifts, social media-driven beauty trends that didn’t just redefine our makeup bags and skincare routines but also rekindled our love affair with self-expression and self-care. It was a year where we celebrated individuality, embraced sustainability, and harnessed technology to tailor beauty like never before.

From the rise of skinimalism to the glossy revival, and from the commitment to sustainability to the rise of crystal-infused products. It was a year of inclusivity, bold statements, and the ever-enduring reign of statement brows. Ahead, I rounded up some of my personal favorite beauty trends of 2023.

The DIY Beauty Revolution

2023 encouraged us to truly bring the salon home and take the power of beauty in our own hands. DIY skincare, nails, lashes and haircare s took center stage, offering us the opportunity to get creative in our kitchens and experiment with natural treatments that catered to our unique beauty needs. As the official (unofficial) DIY queen, I have learned to (finally!) master false lashes!

The Rise of Skinimalism: A Natural Beauty Revolution

In 2023, we witnessed a significant shift in beauty philosophy – the rise of skinimalism. This trend encouraged us to embrace our natural beauty, focusing on skincare over heavy makeup. It was all about achieving that radiant, dewy complexion, and it became a breath of fresh air in our beauty routines. Consider trying this luminous skin tint for a healthy, no-makeup look that’s as effortless as it is beautiful!

Tech-Savvy Skincare: A New Era of Personalized Care

This year, technology played a pivotal role in the beauty industry. From AI-powered skincare apps to smart devices that analyzed our skin’s unique needs, we harnessed the power of technology to tailor our skincare routines like never before. It was like having a personal skincare guru right at our fingertips. Explore the future of skincare with this smart microcurrent beauty device – your skin will thank you!

The Rebirth of Bold Eye Makeup

2023 brought back the joy of bold and vibrant eye makeup. Electric blues, fiery reds, and neon pinks dominated the scene. Experimentation with graphic eyeliners and mesmerizing eyeshadow palettes became the norm, making our eyes the captivating focal point of our looks. Get ready to paint the town with your eyes – check out this ultra-glowy eyeshadow palette for endless possibilities!

A Commitment to Sustainability

Sustainability was more than just a trend in 2023; it became a movement. Beauty brands took substantial steps towards eco-friendly packaging, cruelty-free formulations, and responsible sourcing. Supporting brands that aligned with our values became an integral part of our beauty choices. Join the green beauty revolution with this sustainable solid face cleanser and make your beauty routine eco-chic!

Glossy Lips: A ’90s Throwback

Matte lips stepped aside to make room for the glossy revival. Lip gloss made a triumphant comeback in 2023, giving us that high-shine, plump pout reminiscent of the ’90s. With an array of shades and finishes to choose from, our lips sparkled and glistened with every smile. Get ready to shine – try this glittery lipgloss for the ultimate ’90s throwback!

Statement Brows Continue to Reign

Bold and defined brows remained a staple in 2023. Whether opting for a natural, fluffy look or a more structured style, investing in quality brow products became a non-negotiable step in our beauty routines. Our brows framed our faces with confidence. Elevate your brow game with this top-notch eyebrow stamp kit– bold brows are always in!

Multi-Masking: Customized Skincare at Its Best

The one-size-fits-all approach to skincare took a backseat in 2023. Multi-masking gained popularity as we customized our skincare regimens. Treating different areas of our faces with masks tailored to their specific needs allowed us to address individual skin concerns effectively. Give your skin the love it deserves with these radiance-boosting sheet masks– because one size doesn’t fit all!

Inclusivity in Beauty

Diversity and inclusion took center stage in the beauty world this year. Brands expanded their shade ranges, celebrated real people in their campaigns, and embraced the beauty of individuality. It was a year when the industry finally started to reflect the beautiful tapestry of humanity. Embrace the beauty of diversity with this beautiful range of brightening concealers because beauty comes in all shades!

Crystal-Infused Products: The Mystical Touch

Crystals found their way into our beauty routines in 2023. Crystal-infused skincare products gained popularity, promising energy balance and mood enhancement. Whether you believed in their mystical powers or simply enjoyed the luxury they added to your daily routine, they became a delightful addition to our beauty arsenals. Elevate your skincare ritual with these crystal bath salts because a touch of mysticism never hurt anyone!




author avatar
Janene Mascarella