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How International Model Valentina Ferrer Beautifies from the Inside Out

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Photo: Anthony Tudisco

Valentina Ferrer is an international model, wellness entrepreneur, and mother to new son Río (whom she shares with reggaeton superstar, J Balvin). Valentina was born and raised in Cordoba, Argentina and was scouted for modeling in 2015. She has booked international work with Ralph Lauren, Chloe, and Nike and has also graced the covers of Vogue México, Harper’s Bazaar, Rolling Stone, and Women’s Health.

As a style trailblazer by her own rite, Valentina has frequented some of the most coveted runway shows in fashion, including Dior, Givenchy, Kenzo and Louis Vuitton. Valentina is also the co-founder and CEO of KAPOWDER – a popular women-owned sustainable health and wellness company featuring a range of supplements made with 100% natural ingredients — and is in an active partnership with Alo Yoga. She believes in making health and wellness attainable for everyone and wants to drive change with her own products and wellness practices as well as continue to impact the fashion community with her iconic and unique look.

Photo Anthony Tudisco


Exclusive for BEAUTIFY, Ferrer shares some insight into her life as a model, a mom, and her mission to make holistic health accessible to all.

Has being mindful of what you eat always been important to you?

I’m celiac so eating healthy has always been a huge part of my journey. One of my favorite things to do is go to the supermarket and spend hours in each aisle reading about products and ingredients. Eating healthy and enjoying it was definitely important to me. I also wanted to make a product that makes you feel good from the inside as much as the outside.  

What inspired you to start your own wellness company? 

Besides being a model, I’ve always loved the business aspect of everything I do. Having my own company was something I always wanted to have, especially a company I believed in. KAPOWDER is my other baby and the way it’s been flourishing is such a wonderful process to watch. 

When did your modeling career begin? 

My modeling career began at 21, and it was very out of nowhere. I’m from a small town in Argentina, and the last thing on my mind was to model. 

Did becoming a mom change your perception of beauty, and your body? 

I think becoming a mom didn’t change my perception of beauty, but it definitely taught me to take care of myself a little more through better skincare products and better ingredients. 

Fashion model, actor, entrepreneur, mom…you must have a lot of things to juggle at the same time, but we would love to learn a little bit about your regular beauty routine. What are some ways you take care of your skin, especially when you’re on the go? 

Okay, the most important thing for me is to always stay hydrated, I tend to have somewhat dry skin. I always have a good rich moisturizer, elixir, and sunscreen whether it is tinted or not. 

How do you care for your hair? 

I love doing hair masks, and I recently started using Oribe Shampoo it just leaves my hair so rich and shiny. 

What beauty trends out there right now are you into?

I love the trend of natural glowing skin and lines for the eyes.  

How do you typically like to wear your nails?  

I always used to do so many fun designs, but now being a mom and working so much it’s easier to keep them classy with a neutral color. 

What’s the one beauty item you have in your bag that you simply cannot live without right now?  

Lipstick and tinted sunscreen.  

What’s the best beauty advice you were ever given?

Less is more, and always use sunscreen. 

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Janene Mascarella