Home Tips & Trends Makeup Trend Are Colored Mascaras Your New Beauty Must-Have?

Are Colored Mascaras Your New Beauty Must-Have?

Maybe it’s time to give colored mascara a second look.

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colored mascaras

Let’s face it, with a last name like mine, you bet I take my mascara game seriously! Since this month is all about the ‘new year, new you’ vibe, let’s shake things up a bit with your makeup routine. I’m talking about venturing beyond the safe harbor of classic black and embracing the playful world of colored mascaras. Now, before you dismiss this as a teenage throwback, hear me out. Colored mascaras have evolved into a chic and surprisingly versatile tool in our beauty arsenals. They’re not just about adding a hint of hue; they’re about infusing fun, character, and a dash of whimsy into our everyday look. 

Ahead, I dive in and explore why it’s high time to give colored mascaras a second look.

The Resurgence of Colored Mascaras

Colored mascaras are trending again, and for good reason. In a world where expressing oneself is more important than ever, these vibrant hues offer a simple yet effective way to showcase personality through makeup. Celebrities and influencers are often seen flaunting these shades, further fueling their popularity. But it’s not just about following a trend; it’s about the joy of experimenting with your look.

The trend has been re-popularized on TikTok, with users sharing various tips and techniques for applying colored mascara to enhance the whites of the eyes and complement natural eye color. The key to successfully wearing colored mascara involves understanding a bit about color theory and how different shades can impact the appearance of eye color. For example, contrasting cool tones like blue, green, or purple can brighten brown eyes, while similar shades can deepen them. This resurgence of colored mascara aligns with the Y2K aesthetic that’s making a major comeback.

@ohemaabonsu Elevate any look with a gorgeous color mascara from @Half Magic. The cool thing about these mascaras is that they slide right off your lashes with warm water so I don't lose lashes when cleaning off my makeup. EYELECTRIC Mascara is available at @Ulta Beauty and on the Half Magic website. | AD #IAmEyelectric #makeup #beauty #colormascara #halfmagicbeauty ♬ original sound - Ohemaa

Why Choose Colored Mascara?

The allure of colored mascara lies in its ability to transform your look with minimal effort. These mascaras can elevate a simple makeup look to something extraordinary. Each color has its unique charm; blues and purples can make your eyes pop, greens can add a hint of mystery, and pinks can bring a playful vibe. But it’s not just about the colors; it’s about what they represent. Colored mascaras are a nod to the bold and fearless side of beauty, and these days, I’m all about that!  They encourage you to step out of your comfort zone and experiment with your look. Whether it’s a subtle hint of color or a full-fledged vibrant lash, these mascaras are sure to add a fun twist to your makeup routine.

Tips for Incorporating Colored Mascara

Incorporating colored mascara into your makeup routine can be as bold or as subtle as you like. For those new to this trend, start with a coat of your regular mascara and then tip the ends with a color of your choice. This subtle approach lets you play with color without fully committing. For the more adventurous, pair your colored lashes with a complementary eyeshadow or eyeliner to make a bold statement. Remember, the key is to balance your look. If you go bold on the lashes, keep the rest of your makeup more understated.

Shop Our 5 Colored Mascara Faves


1) L’Oréal Paris Makeup Voluminous Original Mascara, Cobalt Blue ($8.98, amazon

A classic formula in a fun, vibrant shade.


Colored Mascaras

2) Charlotte Tilbury Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara ‘Dream Pop’  ($29, Sephora)

A berry brown mascara that gives lashes instant and long-lasting volume, length, and lift.

Colored Mascaras



3) Eyeko Lash Alert Mascara in ‘Green’ ($17.10, amazon)

Contains caffeine to wake up lashes, gives lashes a natural flutter.

Colored Mascaras

4) COLOURPOP Pink Inc. BFF Mascara ‘Magenta’ ($9, colourpop.com

Super volumizing, ultra-pigmented, and ultra-playful.

Colored Mascaras

5) Shiseido ControlledChaos MascaraInk in ‘Violet Vibe’ ($25, shiseido.com

Delivers graphic, buildable volume and bold color with exceptional precision and control.

Colored Mascaras

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Janene Mascarella