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There’s a certain satisfaction that comes with finding a beauty product that looks, feels, and performs like pure luxury—until you flip it over and see the price tag. Suddenly, that must-have lipstick or life-changing foundation feels a little less necessary.
As a beauty editor who has spent over two decades swatching, testing, and comparing everything from designer serums to drugstore lash extensions, I can tell you this: price doesn’t always equal performance. Some of the best products I’ve ever used don’t come wrapped in fancy packaging or cost the same as a car payment.
The trick is knowing where to look.
These eight drugstore beauyy dupes below are proof that you don’t have to splurge to get that effortlessly expensive, high-maintenance-but-make-it-low-maintenance aesthetic. And the best part? You can grab them all at Target, Walmart, CVS, Walgreens, or Amazon.
1. imPRESS Press-On Falsies
Dupe For: Salon Lash Extensions
Where to Buy: CVS
Lash extensions? Gorgeous in theory, painful in price. If you love the look but don’t want to deal with the upkeep, these pre-bonded, press-on Falsies are the answer. No glue, no mess, just a full, lifted lash effect in seconds that stays put for up to 24 hours.
2. KISS Salon X-tend LED Soft Gel Nail System
Dupe For: Salon Nail Extensions
Where to Buy: Walmart
A salon-worthy gel extension set—without the salon visit. These ultra-comfortable led nail extensions mimic the look and feel of professional sculpted nails. The result? A lightweight, natural finish that lasts up to 2 weeks without chipping. It’s everything you love about a pro-level gel set, minus the commitment, damage, and price tag.
3. e.l.f. Halo Glow Liquid Filter
Dupe For: Charlotte Tilbury Flawless Filter
Where to Buy: Target
That healthy, lit-from-within glow that makes you look like you drink green juice and meditate? This delivers it for $14 instead of $50. Wear it alone, under foundation, or mixed with your favorite base for a luminous, soft-focus finish.
4. L’Oréal Paris True Match Lumi Foundation
Dupe For: Giorgio Armani Luminous Silk Foundation
Where to Buy: CVS
This lightweight, hydrating foundation gives your skin that expensive glow, minus the luxury price. It’s breathable, buildable, and leaves your complexion looking smooth, radiant, and polished—like you woke up in a five-star hotel.
5. Milani Baked Blush in “Luminoso”
Dupe For: NARS “Orgasm” Blush
Where to Buy: Amazon
If you love that peachy-pink, slightly shimmery flush that makes skin look fresh and radiant, this blush delivers the same effect as its high-end counterpart for a fraction of the cost. It’s buildable, blendable, and instantly brightens your complexion.
6. L’Oréal Paris Voluminous Lash Paradise Mascara
Dupe For: Too Faced Better Than Sex Mascara
Where to Buy: Target
If bold, fluttery, dramatic lashes are the goal, this mascara does the job. The curved brush grips every lash, creating instant volume and length—without clumps, smudging, or the dreaded flaky fallout.
7. NYX Professional Makeup Soft Matte Lip Cream
Dupe For: Kylie Cosmetics Matte Liquid Lipstick
Where to Buy: Walmart
A matte lipstick that doesn’t dry out your lips or settle into fine lines? This is it. The soft, whipped formula glides on effortlessly, delivering rich color and a comfortable, long-lasting finish.
8. Maybelline Super Stay Vinyl Ink Liquid Lipstick
Dupe For: Chanel Rouge Allure Laque
Where to Buy: Walmart
Chanel’s Rouge Allure Laque is the definition of chic—a glossy, long-wearing lip color that doesn’t budge. But at nearly $45 a tube, it’s a splurge. Enter Maybelline Super Stay Vinyl Ink, a budget-friendly dupe that delivers the same high-shine, long-lasting color without the designer price tag. The formula locks in pigment for up to 16 hours, resists smudging, and feels weightless on the lips. If you love a bold, glossy lip that actually stays put, this one’s a must.
9. Fine’ry “Flower Bed” Eau de Parfum
Dupe For: Chanel Chance Eau Tendre
Where to Buy: Target
If you’re captivated by the fresh, floral allure of Chanel’s Chance Eau Tendre but not its price tag, Fine’ry’s “Flower Bed” offers a compelling alternative. This fragrance features notes of lush peony, green apple, and wild bamboo leaf, creating a light, airy scent that mirrors the elegance of its high-end counterpart. At a fraction of the cost, “Flower Bed” provides a sophisticated aroma that’s perfect for daily wear.
