Home Tips & Trends Lash Trends BTS: Walmart TalkShopLive KISS Underlash Masterclass with Celeb MUA Ash K Holm


BTS: Walmart TalkShopLive KISS Underlash Masterclass with Celeb MUA Ash K Holm

Think you can't lash? YOU TOTALLY CAN.

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Walmart TalkShopLive

I recently had the incredible honor of co-hosting a live master class on Walmart Talk Shop Live with the fabulous celebrity makeup artist, Ash K Holm. For those of you who might not know, Ash is a total legend in the beauty world, with a client list that includes Ariana Grande, The Kardashians, and JLo. (I mean, pinch me, right?)

First things first, let me just say that live TV is absolutely terrifying. Even after over 20 years as a beauty editor and countless TV appearances and live broadcast news beauty segments, my heart still races every single time. But, the thrill of sharing beauty tips with all of you always outweighs the fear. It’s my passion and pushing through that fear is always worth it!

Walmart TalkShopLive KISS Masterclass: Behind the Scenes

The event was a blast, and I can’t wait to give you all the details. We filmed the Walmart TalkShopLive segment and KISS headquarters in Port Washington, NY, in our beautiful showroom. (I film a lot in this room and feel so at home there!)

The excitement was palpable: a buzzing studio, lashes galore, and a team of amazing professionals from KISS Products who made it all happen. Seriously, it takes a village to pull off something like this, and I am beyond grateful for everyone who worked so hard to make this live broadcast a success.

All About the Lashes

Now, let’s talk about the star of the show – the lashes! We highlighted two innovative underlash KISS products: Falscara DIY Lash Extensions and the no-glue imPRESS Press-On Falsies.

Falscara DIY Lash Extensions:

  • Salon-Quality at Home: These give you that gorgeous salon-style lash extension look right from the comfort of your home.
  • Easy Application: With the bond and seal system, applying these lashes is a breeze. Just bond, apply the wisps, seal, and you’re good to go for up to 14 days!
  • Affordable Luxury: Available at Walmart, these beauties are a steal.

Ash K Holm demonstrated the application process live, and let me tell you, it’s as simple as it sounds. Watching her apply the Falscara lashes was like witnessing magic – they just blended seamlessly and looked so natural. I also told everyone at home that when I wear the Falscara Clear Band Wisps, the only one who knows they are not my real lashes is my mom.

imPRESS No Glue Press-On Falsies:

  • No Glue Needed: These are perfect for anyone who wants stunning lashes without the hassle of glue. Just press on and go!
  • Self-Stick Technology: With a secure 24-hour hold, these lashes are game-changers.
  • Variety of Styles: From natural to voluminous, there’s a style for everyone.

We even had a lovely model, Monica, join us to showcase just how quick and easy the imPRESS application process is. The transformation was instant, and the results were stunning. If you’ve ever been intimidated by false lashes, these are the perfect starter product.

Last year I wrote an article about my own experience trying imPRESS Press-on Falsies, and this article continues to be the most widely read and shared article on beautify.tips. (I love getting all your emails and DM’s telling me how much you love these lashes…keep them coming!)

One of the best parts of the event was connecting with all of you in real-time. We had a lively Q&A session where Ash and I answered your burning beauty questions. It was like having a virtual beauty party, and I loved every second of it.

Watch the Replay

This masterclass was packed with valuable tips and tricks from Ash K Holm, insights on the latest lash trends, and a behind-the-scenes look at some of the best products in the market. Whether you’re a lash newbie or a seasoned pro, there’s something for everyone.

So, if you missed the live event, don’t worry! You can catch the replay HERE. Trust me, you don’t want to miss out on the fun and fabulousness. Plus, you’ll get to see me conquer my live TV jitters yet again – always a sight to behold!

Check out some behind-the-scenes photos below!

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Janene Mascarella