Home Tips & Trends Makeup How to Achieve Hailey Bieber’s ‘Strawberry Girl Summer’ Makeup Look

How to Achieve Hailey Bieber’s ‘Strawberry Girl Summer’ Makeup Look

Oh so juicy. 🍓

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Have you heard of “tomato girl” makeup”, “lemon girl” style, or “blueberry milk” nails? The latest fashion and makeup trends seem to revolve around culinary items, and the latest one to hit the social media stratosphere is no exception.

On August 5, Hailey Bieber posted this fresh-faced look on her Instagram account, with the caption, “strawberry girl summer 🍓”. The photo went viral and currently has over 2.5 million likes and it’s easy to see why.

There’s something so refreshing about a minimalistic and dewy makeup look, especially during the tail end of the summer season, that makes makeup lovers want to play with all of the blush, and I do mean, all of it. Here’s a breakdown of what elements makeup “strawberry girl” makeup look and tips and tricks for how to look like a fresh little strawberry yourself. 

What is “Strawberry Girl” Makeup

As Jaleesa Jaikaran, a NY-based makeup artist, explained, “The “strawberry girl” makeup trend involves creating a soft look with a focus on a fresh appearance in combination with rosy tones that mimic the natural flush of strawberries.”

It’s All About the Blush

In the photo Bieber posted, there are a few details that are immediately noticeable to any beauty lover. The main focus of this look as Bieber showcased is the rosy cheeks with a berry red undertone. Unlike the “I’m Cold” makeup look, the blush isn’t spread across the entire diameter of the face. 

The blush placement is mainly concentrated adjacent to the apple of the cheek, right underneath the middle of the eye, and lightly swept across the nose. This look mimics the healthy flush of skin after a day spent out in a field picking strawberries. To make the look a bit more natural, brush a teeny bit of blush on the center of your skin and on the top of your forehead where you would naturally catch light from the sun. 

In her TikTok tutorial of the look, Bieber explained that she used two different cream blushes, one in a deeper, placed on the center of the cheek, and lighter, placed on the cheekbone, shades of berry pink to give the blush a bit more dimension. The model and beauty entrepreneur also hinted that Rhode Skin will be coming out with their own cream blushes, so stay on the lookout for those!


Everday Strawberry Makeup 🍓💋

♬ Echos in My Mind (Lofi) - Muspace Lofi

Another key point to the “strawberry girl” look is a scattering of freckles sprinkled across the center of the nose and lightly across the cheeks. This is a chance to let your natural freckles shine or use your eyebrow pencil to fill in some well-placed beauty spots. You can also go in with a product like the Kimchi Beauty Candy Girl Fake Freckle ($15) product. Take the brush, dap a few spots on the center of your nose and on your cheeks, and go in with the pads of your fingers, we recommend the pointer and middle fingers, and spread the product across your face to mimic the naturally chaotic and cute spread of freckles. 

For the lip, there are a few options you can go with. You can try out Bieber’s style of using a strawberry pink lip product, like the JOAH Beauty T.M.I. Velvet Lipstick ($8.99) in the shade “No Regrets” or “WYD?”, and apply it on the lips so that it’s slightly outside of the lines so that it looks like you just ate a bunch of strawberries. To make the application a bit more subtle and elegant, spread the product with the pad of your middle or ring finger to smudge it out.

Or you can go with beauty influencer Victoria Lyn’s version of the “strawberry girl” look and apply a defined red lip, in a strawberry red shade of course, for a more retro and classic vibe. 

And finally, make sure that the eyebrows look as natural as possible. Lightly fill in your brows as needed and use a clear or tinted brow gel, like the Joah Beauty Brow Down To Me Brow Pencil and Gel ($10.99), and spread it up and out to give the brow a bit of a feathered touch.

Style the “Strawberry Girl” Glam

Here are Jaikaran’s tips for how to give this sweet look an extra boost:

“You can add bronzer to look extra sun-kissed and apply your blush in a W shape across the nose. The Neutrogena Hydro Boost Multi-Use Stick with Smoothing Hyaluronic Acid

 in “Temptation” ($15.49) is perfect as you can tap it on your lips as well. Finish with a bit of faux freckles and a lip oil like Juvia’s Place I am Magic Lip Oil ($10) for a glossy finish.”

Whether you’re a fan of minimalistic looks like “tomato girl” or “strawberry girl” glam, or more flamboyant looks such as the “I’m cold” look or douyin-inspired makeup, remember that playing with makeup is all about having fun and experimentation. There’s no rule that says you can’t wear a new aesthetic every day of the week. At the end of the day, makeup is washed off and you have a fresh canvas to work with the next time you decide to pick up a brush. 

*If you want to take the minimalistic look up a notch with elements like strawberry-scented fragrance products, like perfume or lotion, and add in a few cottage-core-friendly accessories like a basket purse, feel free to play around!


Jaleesa Jaikaran is a NY-based makeup artist and the founder and host of beauty-focused podcast, Life of a Makeup Artist.

author avatar
Nicole Kirichanskaya
Nicole Kirichanskaya is a born-and-raised Brooklynite with a passion for fashion, feminism, and the fanciful. Her love of beauty stems from when she was taught the importance of a good manicure at an early age from her Ukrainian babushka. She has written for a number of publications including Global Glam Magazine, CEW, Footwear News, and more.