Home News & Reviews Editor Obsessions I’m a Beauty Editor – Here’s 12 Reasons I’m Obsessed with imPRESS Long Lasting


I’m a Beauty Editor – Here’s 12 Reasons I’m Obsessed with imPRESS Long Lasting

How much do I love NEW imPRESS Long Lasting Press-on Lashes? Let me count the ways…

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imPRESS Long Lasting press-on lashes

If you’ve ever found yourself longing for flawless lashes without the mess of glue or the cost of extensions, let me introduce you to your new lash BFF: imPRESS Long Lasting Lashes. As someone who’s always juggling a million things—from writing beauty features to testing the latest trends—I’ve tried it all. But these lashes? Total game-changer. Imagine waking up with gorgeous, fluttery lashes that look salon-fresh and last for up to 5 days. Yes, you read that right: 5 days of no-glue, no-hassle glam. Let me break it all down for you with 12 reasons why these lashes have me completely hooked

And before I dive into the details, I have to mention how I fell in love with press-on lashes in the first place. A year ago, I told the world about imPRESS Press-on Falsies and how they changed my lash game forever. If you missed that, you can check it out here. Oh, and I even co-hosted an imPRESS Falsies Masterclass during NYFW last year, so clearly I am a devout fan. Now, let’s talk about why these new lash pressies are next-level amazing.

How much do I love NEW imPRESS Long Lasting Press-on Lashes? Let me count the ways…

1. Underlash Application for a Seamless Look

impress Long Lashing press-on lashes

What sets these apart? imPRESS Long Lasting Lashes are underlashes, meaning they’re applied underneath your natural lashes instead of on top. This placement mimics the way lash extensions are applied, giving you a natural, seamless finish. No bulky bands, no tell-tale glue streaks—just undetectable glam. The result is a lash look so flawless that people will think it’s all you.

2. They Stay On for Up to 5 Days

Press-on lashes that go the distance? YES PLEASE. Thanks to their patented SuperHold technology, these lashes stay securely in place for up to 5 days. Whether you’re powering through back-to-back meetings, dancing at a wedding, or lounging on a lazy Sunday, these lashes keep you looking fabulous without touch-ups.

3. No Glue Required

This is huge. The pre-bonded adhesive clusters mean you can skip the mess and stress of lash glue. It’s as easy as press-and-go. No sticky fingers, no waiting for glue to dry—just instant, hassle-free application that saves you time and effort.

4. Application Is Foolproof

imPRESS Long Lasting press-on lashes

Even if you’ve never applied lashes before, these make it easy. Here’s the simple process:

  1. Prep: Clean your lashes and eyelids to ensure they’re oil-free.
  2. Pick: Choose your cluster size and style.
  3. Press: Gently press the cluster under your natural lashes.
  4. Pinch: Secure the bond with your fingers or the included applicator.

The process is so intuitive, you’ll feel like a lash pro in no time. The new silicon-tip applicator that comes in the kit makes the lashes so easy to apply!

5. They’re Comfortable to Wear

One of my biggest concerns with traditional strip lashes has always been discomfort. But with these press-on underlashes, I often forget I’m wearing them. They’re lightweight and feel completely natural. The clusters are designed to sit snugly under your lashes, so there’s no poking or irritation—just effortless comfort.

6. Endless Style Options

From natural, barely-there looks to bold, dramatic styles, there’s a lash for every occasion. Whether you’re heading to brunch with friends, a romantic date night, or a formal event, imPRESS has a style to match your vibe. You can even mix and match clusters for a truly customized look.

7. Water-Resistant and Sweatproof

impress long lasting press-on lashes

These lashes are designed to last through anything life throws at you. Whether you’re hitting the gym, braving a rainy day, or enjoying a poolside getaway, they stay perfectly in place. No smudging, slipping, or falling off—just dependable wear that keeps up with your lifestyle.

8. Saves Time and Money

Say goodbye to expensive salon visits and hours in a lash chair. With these, you get the same professional results at home in minutes. At a fraction of the cost of lash extensions, imPRESS Long Lasting Lashes offer incredible value without compromising on quality.

9. Removal Is a Breeze

When it’s time to take them off, all you need is an oil-based makeup remover. They come off gently, leaving your natural lashes intact. No tugging, no tearing, no damage—just a simple, stress-free process that ensures your lashes stay healthy and beautiful.

10. Perfect for Every Skill Level

impress long lasting

Whether you’re a lash newbie or a seasoned pro, these lashes are designed to make your life easier. They’re quick, easy, and stress-free. If you’ve ever felt intimidated by traditional falsies, imPRESS Long Lasting Lashes are here to change the game.

11. They are reusable up to 2X

These lashes can be re-worn and used up to 2 times, with every application being as strong as the first. Just be sure not use an oil-based remover to take them off. Remove them like you would a Falsie – then rinse them gently and let them dry. Then store them in the handy plastic case.

12. They Boost Your Confidence

There’s just something about waking up with gorgeous lashes that makes you feel unstoppable. These lashes give me that extra boost of confidence, no matter what’s on my agenda. Whether I’m on a Zoom call or out for a night on the town, I know my lashes are on point.

Ready to Take the Leap?

You can shop imPRESS Long Lasting Lashes ($16) directly on imPRESSBeauty.com. Whether you’re a lash newbie or a seasoned pro, these lashes are the ultimate beauty upgrade. Go ahead, press on, and prepare to be obsessed. They come in four styles Demi WispyDemi Natural, Demi Bold, and Demi Edgy. My favorite style is Demi Natural!

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Janene Mascarella