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Where has the time gone?! It’s been two years since I first wrote about imPRESS Press-on Falsies, and I’m thrilled to report that these lashes are still one of my all-time favorite beauty hacks. I’ve been loving the emails and DMs from Beautify readers who’ve tried them and can’t get enough.
It’s been quite a journey since first writing about these no-glue, one-step wonders. I cohosted an imPRESS Lash Master Class with celebrity makeup artist Renny Vasquez for Creators Loft during NYFW this past February. And I also has the pleasure of co-hosting a Walmart TalkShop Live with celeb makeup artist Ash K Holm. I have also raved about Falsies numerous times on my podcast, and even got a few celebs and beauty industry icons to try them out for the first time, and they became equally obsessed! So, it’s safe to say I have officially become a self-proclaimed press-on lash expert…and as a beauty editor for over two decades, I’m rather proud to tout myself as a press-on lash master.
You’ve asked a lot of great questions about these lashes, so it’s time for an updated guide. Let’s dive into the essentials and address any concerns that might be holding you back from giving these lashes a whirl.
Why imPRESS Press-on Falsies Are a Game-Changer
When I first tried imPRESS Press-on Falsies, I was instantly hooked, but to be perfectly honest, it did take me a few tries to get the hang of it. These lashes are all about Pre-Bonded Technology, which means no glue, no mess, and no stress. The pressure-sensitive adhesive sticks instantly, giving you up to 24 hours of wear. The lashes are applied underneath your natural lashes, making the bands completely invisible for a seamless, professional look you can achieve in minutes. It is seriously so easy. Think you can’t lash? I’m here to say you totally can!
@impressbeauty Lashes that stay in place without glue?! It's imPRESS Falsies, your secret to easy, no-hassle beauty! 💅🌟 Get your imPRESS Falsies at @target , @Ulta Beauty , @CVS Pharmacy , @Walgreens , @Walmart ♬ original sound - imPRESSBeauty
One thing I love is how versatile they are. Whether you’re aiming for a natural flutter or full-on glam, there’s a style for every occasion. And because they’re so easy to apply, even lash newbies can master them quickly.
Lash Extensions vs. imPRESS Press-on Falsies: Why Make the Switch?
If you’re used to getting lash extensions but are curious about trying something different, here’s why imPRESS Press-on Falsies might just win you over. Here’s why they’re the ultimate lash extensions alternative:
- Time-Saving: Lash extensions require hours in the salon and regular maintenance appointments. imPRESS Press-on Falsies, on the other hand, can be applied in mere minutes—perfect for a quick glam-up before heading out the door.
- Cost-Effective: While lash extensions can be quite the investment, imPRESS Press-on Falsies offer the same dramatic effect at a fraction of the cost. This makes them an excellent option for beauty lovers who want gorgeous lashes without the ongoing expense.
- Low Maintenance: These lashes are easy to apply, and just as easy to remove, with no sticky residue left behind. Plus, they’re gentle on your natural lashes and as a beauty editor, that’s so important to me.
Award-Winning & TikTok Approved
So easy and affordable, it’s no wonder these press-on lashes have caught the attention of beauty editors, celebrities, and TikTok influencers alike. They’ve gone viral on social media platforms, with countless tutorials and rave reviews.
@yasmine.topacio Have you tried these out?? #impresslashes #diylashes #diylashextensions ♬ original sound - YASMINE TOPACIO
And it’s no wonder they won Cosmopolitan’s 2024 Holy Grail Beauty Award for “Best False Lashes” and the Bella Magazine Beauty Award for “Best In Makeup – Lashes.” These awards are a big deal in the beauty biz because they are determined by experts who rigorously test products against tough competition. (I was a magazine beauty editor for many years, so I can totally attest to this!)
Winning these accolades means that imPRESS Press-on Falsies have not only impressed (pun intended!) everyday users but have also stood out among hundreds of products judged by beauty pros. It signals that these lashes are recognized for their innovation, quality, and ability to deliver on their promises. With accolades like these, it’s clear that imPRESS Press-on Falsies are a top choice for anyone looking to elevate their lash game effortlessly and confidently. These are by far the best natural-looking false lashes EVER!
@impressbeauty We’re thrilled to announce that imPRESS Falsies have won not one, but TWO prestigious awards from @cosmopolitan ♬ original sound - imPRESSBeauty
The Underlash Advantage
One of the standout features of imPRESS Press-on Falsies is the underlash application technique. Unlike traditional lashes that are applied above the lash line, imPRESS lashes are placed underneath your natural lashes. This placement offers several key benefits:
- Invisible Bands: Because the lashes are applied under your natural lashes, the bands are completely hidden, resulting in a seamless and natural look that’s perfect for any occasion.
- Enhanced Comfort: The underlash technique ensures that the lashes sit closer to your eye’s natural curvature, providing a more comfortable and secure fit.
- Flawless Finish: By placing the lashes underneath, you eliminate the risk of visible glue or lifting edges, giving you a flawless, professional finish every time.
Unlike some competitors, imPRESS Press-on Falsies are incredibly lightweight and comfortable to wear. You can easily customize your look by layering clusters or choosing from various styles, whether you want something subtle or dramatic. This level of comfort and customization is not always possible with other lash products that can feel heavy or offer limited style options.
Why You Should Give imPRESS Press-on Falsies a Try
I get it—trying something new can be daunting, especially when it comes to your beauty routine. But let me ease your worries:
- Concern About Application: Worried about getting them on right? Don’t be! The ergonomic applicator makes it foolproof. And here’s a little insider tip: I’ve gotten so good at applying them, I can pop them on in an Uber with no mirror, just using my fingers. Yes, they’re that easy!
- Sensitivity Concerns: If you have sensitive eyes or wear contacts, these lashes are a great option. The no-glue application is gentle and won’t irritate your eyes. I’m all about products that are easy on the eyes—literally.
- Damage to Natural Lashes: One of my biggest concerns with falsies has always been the potential damage to my natural lashes. But with imPRESS Press-on Falsies, that’s not an issue. They’re super gentle and don’t cause any lash casualties, which is a must for me.
- Removal Worries: Although these lashes don’t require any special removal techniques, I like to use a little micellar water to make the process even smoother. Just a gentle swipe, and they come right off—no tugging, no damage.
How to Apply imPRESS Press-on Falsies Like a Pro
Achieving a flawless lash look at home is easier than you might think. Here’s how I do it:
Press-on lashes for beginners
- Prep Your Lashes: Start with clean, dry lashes. If you want to add extra volume, apply a light coat of mascara before putting on the falsies. Personally, I sometimes add one coat of mascara and press on a spikey style at the outer corners for a cat-eye effect.
- Pluck and Place: Using the precision applicator, gently pluck a cluster from the tray. Place it underneath your natural lashes, close to the lash line, and press it in place.
- Press and Secure: Squeeze your natural lashes and the falsies together with the applicator to ensure a seamless blend. You can stack clusters for a more dramatic effect or keep it light and natural.
- Finish Your Look: Continue adding clusters until you achieve your desired look. Whether you’re going for subtle or glam, you can customize your lash line to perfection.
- Easy Removal: When you’re ready to take them off, just lift the clusters gently from the band side with your fingers. No residue, no damage—just clean, beautiful lashes.
Beauty Editor Tips & Tricks: When applying your imPRESS Press-on Falsies, try looking down into a handheld mirror. This position helps you get the perfect angle for applying the lashes close to your lash line without them getting in the way of your view. This trick not only makes the application easier but also helps you avoid any gaps between your natural lashes and the falsies. Another cool tip is to start applying from the outer corner of your eye and work your way in. This gives you better control and helps create that seamless, natural look.
And my lastly, because my real lashes tend to grow straight out and have very little natural curve (oh, thank you genetics!), I sometimes use an eyelash curler before applying Falsies to help give my realsies a little lift, for perfect placement of the clusters.
Your Most-Asked Press-on Lash Questions, Answered
“Can I wear these lashes if I have sensitive eyes or wear contact lenses?”
Yes, absolutely! These lashes are gentle enough for sensitive eyes and contact lens wearers. The no-glue application is irritation-free and perfect for those with delicate eyes.
“How do I remove the lashes without damaging them or my natural lashes?”
Removal is simple and stress-free. I use a little micellar water to make it even easier, but you don’t have to. Just gently lift the clusters off, starting from the outer corner. No damage to your natural lashes—promise!
“What should I do if a cluster doesn’t stick right the first time?”
No worries if it doesn’t stick perfectly the first time. Simply lift it off and try again. The pre-bonded adhesive allows for easy repositioning until you get it just right. It does take a few tries to get the knack of it. Pardon my pun, but just stick with it!
“Can I layer these lashes for a more dramatic effect?”
Definitely! You can layer clusters for added volume or keep it light with just a few. I often add a spikey style to the outer corners for a cat-eye look that’s both subtle and stunning. You can totally get creative and really customize your lash look. There are so many styles, from dramatic to demure…the possibilities are endless.
“Will they stay on all day?”
Yes, these lashes are designed to last up to 24 hours. Whether you’re out and about all day or dancing the night away, they’ll stay put without any issues.
“Are they reusable?”
These lashes are intended for single use only, so each time you wear them, you’ll be enjoying a fresh, flawless look.
“What’s the best way to store them after use?”
Even though they’re single-use, it’s still a good idea to keep the packaging handy. This way, you can safely store any unused clusters until you’re ready to use them.
“Do they damage natural lashes?”
Not at all! The gentle, no-glue application is totally safe for your natural lashes. I’m always careful about products that could cause damage, but with imPRESS Press-on Falsies, I’ve never had any issues—just gorgeous, full lashes without any lash casualties.
Keep Those Emails and DMs Coming!
I love hearing from you all and getting your feedback on these amazing lashes. Keep those DMs coming—I’m here for all your lash questions and love hearing how much you’re enjoying imPRESS Press-on Falsies. If you haven’t tried them yet, now’s the perfect time. Trust me, your lash game will never be the same.
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