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Celebrate National Lash Day with KISS

Major deals happening now, and a chance to win a year's supply of lash stash.

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national lash day

National Lash Day is on February 19th and is a big deal in the beauty world. It is a day to promote the importance of proper eyelash care, appreciate the beauty of both real and false lashes and just to celebrate the way that glam lashes make you look and feel. KISS is a false eyelash phenomena known for their best-selling KISSimPRESS and Falscara lines. It is no surprise that this day is a big deal on their calendars. Between promos, sweepstakes and just great content, they are taking National Lash Day to a new level! 

Win a year's supply of lash stash

imPRESS National Lash Day NO GLUE Sweepstakes

imPRESS is going all out for National Lash Day with an incredible sweepstakes. One lucky lash lover will win a year’s supply of imPRESS Press-On Falsies. Enter here and cross your manicured fingers!

ALL in with imPRESS Press-On Falsies

imPRESS NO GLUE Press-On Falsies have changed the false lash game. They are the easiest, fastest way to create a lash look and are perfect for newbies. Their innovative NO GLUE design does no damage to your natural lashes and stay perfect for 24 hours. In honor of National Lash Day imPRESS is offering 20% OFF their entire lash collection. Use code LASHDAY20 at checkout.  This is a great time to try them out or stock up on your favorite styles. Here are a few of our fave Falsies styles.



We love these voluminous Falsies because they really glam up your look in an instant. This set also comes with 30 lash clusters which promises 3-4 applications. This is the perfect pack to add to your GRWM rotation for day or night or both.

These Falsies minipacks are a must-have! Since they come in a pack of 12, they are perfect for testing out the false lash waters and also perfect for regular users because they can be easily layered with other styles for a truly custom look.  

The Falscara Feels

We used to be slaves to our salon lash extension appointments until Falscara made its debut. Now it’s the #1 DIY Lash Extesion Kit and has gone totally viral. In celebration of National Lash Day, Falscara is offering 20% OFF sitewide. Use code LASHDAY20 at checkout.  Do not let this promo get away. Trust us, you will fall for Falscara. Get to know some of our must-haves.

This kit contains everything you need to start your Falscara journey. It contains a mix of wisps, the applicator, the bond and seal wand, the gentle remover and an overnighter serum for up to 10 days of wear. Be sure to scoop this up, especially with 20% OFF.

The KISS Lash Experience

KISS lashes are universally trusted by beauty fans and makeup pros, can be found in countless stores and online and guarantee quality and a professional look at a great value. They are offering 20% OFF sitewide in honor of National Lash Day. Use code LASHDAY20 at checkout.  This is the time to stock up on new lashes and your go-to glues in order to create perfect looks.

The New Natural Collection from KISS captures the hot trend of the “no makeup” makeup look. These subtle lashes have an effortless, minimal look with a lifted effect. They are the perfect complement to your fave jeans and tee combo. 

This cult lash glue is a best-seller for a reason. It goes on invisible, promises a strong hold and is safe on eyes. Its brush on formula is efficient for applying full strip, half strip and individual lashes. This is one to buy in multiples.


Lashes for Life

Here at Beautify we are constantly collaborating with beauty brands to create fun, impactful and hot lash content. Recently our Editor-in-Chief Janene Mascarella co-hosted an imPRESS Press-On Falsies Master Class with celebrity make-up artist Renny Vasquez for New York Fashion Week. Check out a clip of this amazing event!

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Rachel Belkin